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The Spinning Donut

Helping People Use Technology

Book Review: Problogger – Part 4

May 31, 2008 By Bill Leave a Comment

Problogger - Secrets for Blogging Your Way to a Six-Figure Income

Click image to purchase at Amazon.com

Chapter 4 – Blog Writing

Chapter four is all about writing blog content.  One of the hardest things to do in my opinion.  Even when you’re passionate about a topic, it takes time to write, edit, edit again and again, and then publish.  Only to want to edit and edit, again and again, the article you just published.

After defining good content, chapter four describes creating blog content that is useful and unique, researching your readers, following other blogs in your niche, and ways to distinguish yourself from all the other blogs out there in your niche.

Chapter four is excellent for beginning bloggers because it lists the different types of blog posts you might consider writing to attract readers to your blog.  This includes making your content scannable by effectively using lists, space, pictures, formatting, and headlines in your blog posts.

Chapter four continues with a lengthy discussion on titles and how they should grab attention and be written with regards to SEO (Search Engine Optimization).

Other considerations chapter four discusses when writing blog content include:

  • How Long Should a Blog Post Be?
  • How Often Should a Blogger Post?
  • 20 Types of Blog Posts
  • 10 Steps to Writing a Successful Series on Your Blog

Chapter four concludes with 9 points on blog comments and how to get them and interact with them.

With 8 exercises for you to do and the different types of blog posts discussed in chapter four, you’ll be on your way to answering the questions What should I write? and How should I write it?

Purchase at Amazon.com:

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Make sure you subscribe by RSS reader or by email to receive chapter by chapter reviews of this book.

There are 10 chapters to this book so I’ll probably end up putting 2-3 chapters in my next review. More to come…

Filed Under: Blogging

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